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To increase value the most, marketers should


To increase value the most, marketers should

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To increase value marketers may _____, decrease price, or both increase benefits and decrease price.

A. decrease benefits and increase price

B. decrease both price and benefits

C. decrease benefits

D. increase benefits

E. do nothing and let the perceived value of the item increase as it matures in the life cycle.

A well-developed value proposition. focuses on the external market, or what customers want. Convincing people that global warming is a real threat is an example of. social marketing.

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